This advertisement, highly denigrating of men, was run by Pepsi in Australia and possibly other countries in 1999. Pictured is a woman
"dressed to kill", with a sidebar caption "Mr. Right understands the words 'daggy' and 'hopeless' are just your little pet names for him. You
may never find him, but at least you've found great taste."
Message: It is chic to bash men, especially if you are hip and thirsty. Trade that oaf in for an ice-cold Pepsi.
We will teach them a lesson. About half their customers are male, and sexism is totally uncool.
Make darned sure you do not buy any Pepsi, Tropicana, and Frito-Lay products! This boycott includes anything you find in any
soda machine with a "Pepsi" front panel on it. You should also refuse to purchase Pepsico stock.
Please note that Pepsi appears to share profitably sexist feelings with Subway, who is also being boycotted. Pepsi issued a press release
on June 1, 1999, committing to a "long term partnership" with Subway. All the more important
that all who wish to put sexists out of business to keep 100% solidarity in refusing to purchase stock or products of these corporations.
Our demand of Pepsi is that it undo the damage by publishing an equivalent-scale community-service advertisement (to DadsNow's satisfaction), containing
an inset of the original advertisement, along with an apology to men, generally urging others in the corporate community to stop sexist practices.
Pepsi apparently is not interested in your feedback, and provides no electronic method of contact on their website.
You can express your sincere feelings about Pepsi's sexist attitude via conventional means directly to the following parties. We suggest that you send
a copy of your letter to everyone listed below, since that won't take much more time than writing your letter. Be sure to send them a copy of the
offending advertisement, along with a copy of the DadsNow treatise on Sexism.
Principal Divisions and Corporate Officers
Executive Offices
PepsiCo, Inc.
Purchase, NY 10577
914) 253-2000
Co-founder of
PepsiCo, Inc.
Donald M. Kendall
Corporate Officers
Roger A. Enrico
Chairman of the Board and
Chief Executive Officer
Karl M. von der Heyden
Vice Chairman of the Board
Steven S Reinemund
President and
Chief Operating Officer
William R. Bensyl
Senior Vice President,
Personnel
Albert P. Carey
Senior Vice President,
Sales and Retailer Strategies
Tod MacKenzie
Senior Vice President,
Corporate Communications
Matthew M. McKenna
Senior Vice President and Treasurer
Indra K. Nooyi
Senior Vice President,
Corporate Strategy & Development
Lionel Nowell III
Senior Vice President,
Controller
Stephen Schuckenbrock
Senior Vice President,
Information Technology
and Chief Information Officer
Robert F. Sharpe, Jr.
Senior Vice President,
Public Affairs,
General Counsel and Secretary
Mark L. Wheless
Senior Vice President,
Operations Business Processes
Michael D. White,
Senior Vice President,
Chief Financial
and Chief Accounting Officer
++++++++++++++++++++++++++++++++++++++++++++
Principal Divisions and Officers
Pepsi-Cola Company
700 Anderson Hill Road
Purchase, NY 10577
(914) 253-2000
Gary H. Rodkin
President and
Chief Executive Officer
Pepsi-Cola North America
Peter M. Thompson
President and
Chief Executive Officer
Pepsi-Cola International
Tropicana Products, Inc.
1001 13th Avenue East
Bradenton, FL 34208
(941) 747-4461
Brock Leach
President and
Chief Executive Officer
Frito-Lay Company
7701 Legacy Drive
Plano, TX 75024
(972) 334-7000
Abelardo E. Bru
President and
Chief Executive Officer
Frito-Lay North America
James H. O'Neal
President and
Chief Executive Officer
Frito-Lay International
William R. McLaughlin
President
Europe, Middle East, Africa Region
Rogelio M. Rebolledo
President, Latin America and
Asia Pacific Regions
+++++++++++++++++++++++++++++
1999 PepsiCo, Inc. Board of Directors
John F. Akers
Former Chairman of the Board and
Chief Executive Officer
International Business Machines Corporation
Robert E. Allen
Former Chairman of the Board and
Chief Executive Officer,
AT&T Corp.
Roger A. Enrico
Chairman of the Board and
Chief Executive Officer
PepsiCo, Inc.
Peter Foy
Former Chairman
Baring Brothers International Ltd.
Ray L. Hunt
Chairman and
Chief Executive Officer
Hunt Oil Company
Chairman, Chief Executive Officer and President
Hunt Consolidated, Inc.
Arthur C. Martinez
Chairman of the Board, President
and Chief Executive Officer
Sears, Roebuck and Co.
John J. Murphy
Former Chairman of the Board and
Chief Executive Officer
Dresser Industries
Franklin D. Raines
Chairman of the Board and
Chief Executive Officer
Fannie Mae
Steven S Reinemund
President and
Chief Operating Officer
PepsiCo, Inc.
Sharon Percy Rockefeller
President and
Chief Executive Officer
WETA Public Stations, Washington DC
Franklin A. Thomas
Consultant
TFF Study Group
P. Roy Vagelos
Retired Chairman of the Board and
Chief Executive Officer
Merck & Co., Inc.
Karl M. von der Heyden
Vice Chairman of the Board, PepsiCo, Inc.
Dr. Arnold R. Weber
President-Emeritus
Northwestern University
